UPbook

In addition to sending automated follow-up emails after an appointment, there are other methods for helping to build customer loyalty after you’ve made a sale or provided your service to a client. In fact, these methods can often be included in those same follow-up emails! Newsletters and promotions are two great ways to keep your clients involved and build loyalty at the same time. Newsletters Newsletters are a great way for virtually any service-based business to connect with their existing clientele and also give prospective customers a window into the world of the establishment. They tend to bring a smile to your customer’s face—newsletters truly let the client feel as though they’re included in the daily goings-on at your business. Try including feel-good sections highlighting recent news stories about your business or recent successes; a get-to-know-you section about your newest team member; industry happenings and how your business will follow the trend… the possibili...