Using Business Newsletters and Promotions to Build Loyalty

In addition to sending automated follow-up emails after an appointment, there are other methods for helping to build customer loyalty after you’ve made a sale or provided your service to a client. In fact, these methods can often be included in those same follow-up emails! Newsletters and promotions are two great ways to keep your clients involved and build loyalty at the same time.

Newsletters

Newsletters are a great way for virtually any service-based business to connect with their existing clientele and also give prospective customers a window into the world of the establishment. They tend to bring a smile to your customer’s face—newsletters truly let the client feel as though they’re included in the daily goings-on at your business. Try including feel-good sections highlighting recent news stories about your business or recent successes; a get-to-know-you section about your newest team member; industry happenings and how your business will follow the trend… the possibilities are endless!

Promotions
Sending information about promotions or specials your business is offering is another tried-and-true method for cultivating customer loyalty. First, promotions are helpful for education purposes—use your particular promotion as a way to educate your clients on why it’s important that they utilize your service. Secondly, promotions do what they’re supposed to: offer your client a great deal! When a customer feels they’re getting the most bang for their buck, you’ve built a strong sense of loyalty. Your customer has gotten great service at a great value; what’s stopping them from returning time and time again?

When to Send

Newsletters can be sent out monthly, either at the beginning or end of a month, or perhaps on a quarterly schedule. It’s a great way to keep your business at the top of your clients’ minds on a recurring basis! Promotions can be a bit trickier; it’s often prudent to send out materials regarding a promotion after the promotion has already started. This creates a sense of urgency and can work well to create a flood of new business, but use caution—send out the information too late into the sale period, and customers won’t feel that they have enough time to bother using the promotion.

Newsletters and promotional materials are just two of the many ways for your business to foster customer loyalty, but they’ve proven their effectiveness time and time again. It’s essential to use these techniques not only to drive traffic into your business and keep your customers’ attention, but to foster loyalty as time goes on! 

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