The Power of the New Client Walk-Thru

The New Client Walk-Thru is a practical strategy that can help your business achieve its goals, and it couldn’t be simpler to implement. Ultimately, the New Client Walk-Thru can help connect your customers to your business in a deep-seated, meaningful way while also benefiting the greater good.

Want to know more? Read on to find out more about the New Client Walk-Thru.

What Is It?

The New Client Walk-Thru is simply a strategy that involves taking new clients on a tour of your business’s facility. You’re able to choose exactly where you’d like clients to go—obviously, it makes more sense for your customer to get a behind-the-scenes look at your accounting desk or laboratory area rather than a sneak peek at the dumpster behind the building. The tour is something that you’ll find most new clients will be very interested in; who doesn’t want to get a behind-the-scenes view of the facility where they’re spending their hard-earned cash?

How Does It Work?

Here are the basic steps for the New Client Walk-Thru:

1.    When a new client first visits your business, offer to take them on a walk-thru around the entire facility.

2.    At some point in the tour, show your new customer what your business is doing to contribute to the local community or to a good cause—this could be charity work, donation drives, partnerships with local business, and much more.

3.  Explain to the client that the dollars they’re spending with you are directly helping these causes. You can even ask if the client would be interested in helping further via donations, charitable gifts, etc.

What’s the Benefit?

The New-Client Walk-Thru does a number of things. First and foremost, it allows your client to see the inner workings of your building, and gives them a sense that they’re connected with your business and your team; that makes it more likely that the client will remain with your business for the long-term.

Secondly, the strategy makes it clear to the client that you’re not just in it for the money—you’re working for a cause bigger than your business. Consumers will enjoy knowing that they’re giving to a business who truly cares.

Here’s an added bonus: the New Client Walk-Thru keeps your entire team on its toes because they never know when a customer might appear behind-the-scenes!

The New Client Walk-Thru is a great way to bond your customers directly with your business, potentially turning them into lifelong sources of revenue. At the same time, you can rest easy knowing that your efforts are contributing to the greater good!
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