Using Business Newsletters and Promotions to Build Loyalty

In addition to sending automated follow-up emails after an appointment, there are other methods for helping to build customer loyalty after you’ve made a sale or provided your service to a client. In fact, these methods can often be included in those same follow-up emails! Newsletters and promotions are two great ways to keep your clients involved and build loyalty at the same time.

Newsletters

Newsletters are a great way for virtually any service-based business to connect with their existing clientele and also give prospective customers a window into the world of the establishment. They tend to bring a smile to your customer’s face—newsletters truly let the client feel as though they’re included in the daily goings-on at your business. Try including feel-good sections highlighting recent news stories about your business or recent successes; a get-to-know-you section about your newest team member; industry happenings and how your business will follow the trend… the possibilities are endless!

Promotions
Sending information about promotions or specials your business is offering is another tried-and-true method for cultivating customer loyalty. First, promotions are helpful for education purposes—use your particular promotion as a way to educate your clients on why it’s important that they utilize your service. Secondly, promotions do what they’re supposed to: offer your client a great deal! When a customer feels they’re getting the most bang for their buck, you’ve built a strong sense of loyalty. Your customer has gotten great service at a great value; what’s stopping them from returning time and time again?

When to Send

Newsletters can be sent out monthly, either at the beginning or end of a month, or perhaps on a quarterly schedule. It’s a great way to keep your business at the top of your clients’ minds on a recurring basis! Promotions can be a bit trickier; it’s often prudent to send out materials regarding a promotion after the promotion has already started. This creates a sense of urgency and can work well to create a flood of new business, but use caution—send out the information too late into the sale period, and customers won’t feel that they have enough time to bother using the promotion.

Newsletters and promotional materials are just two of the many ways for your business to foster customer loyalty, but they’ve proven their effectiveness time and time again. It’s essential to use these techniques not only to drive traffic into your business and keep your customers’ attention, but to foster loyalty as time goes on! 

Comments

Post a Comment

Popular posts from this blog

Duties And Responsibilities Of Front Desk Agents

Image
Whether it is a hotel, dentist’s clinic, doctor’s office, or other types of business establishments, front desk agents are often the first impression that guests or clients have of the company. Being at the frond desk means you can work well under pressure and remain pleasant and professional at all times. One of the most important jobs of a frond desk agent is providing excellent customer service. Each customer should be given the same attention as they walk in and their concerns should be answered in a friendly, conversational manner. You should also be able to maintain effective communication with co-workers and remain calm and professional when dealing with challenges, such as a disgruntled guest or client. It is the aim of every Up Book trained front desk agent to provide the best experience possible to their guests by walking the extra mile so they will leave with a positive impression of the business or company.
Read more

5 Essential Dental Front Desk Receptionist Duties to Skyrocket Your Practice Success

Image
As a dental practice owner, patient retention is among your most important goals. Because your receptionist is responsible for the very first and last impression clients get of your practice, having someone well-qualified in that position is absolutely essential. So, what makes a great dental receptionist? Let’s take a look at a few of the indicators that your candidate will be able to handle the critical front desk receptionist duties that are necessary for success. What are the main dental front desk receptionist duties? Before delving into the most important qualities and skills your dental receptionist should have, it’s important to understand just what this critical role entails. Knowing what is expected of your front desk representative can help you gain better insight into what type of candidates you should consider to fill the role. Front desk receptionist duties extend far beyond simply answering phones, greeting patients and scheduling appointments. Dental rece
Read more

Front Desk Agents - Tips To Create A Good Impression

Image
A friendly personality is one of the important traits of front desk agents. A smile coupled with a positive and cheerful disposition can often win over even the most gruff client. When faced with angry or disgruntled clients, remaining calm at all times is a virtue. Another important avenue that can contribute to creating a good impression is keeping and clean and organized workplace. The lobby or waiting area should have a welcoming atmosphere. Magazines, brochures, business cards should be readily available, considering that the front desk is often the first place to introduce the business to potential clients. When answering phones, being cheerful and respectful should come naturally for front desk agents. Clients will know if the person they are talking to is smiling over the phone. If you are attending to a customer but need to answer the phone, excuse yourself politely, and finish as fast as possible and always remember to apologize for the interruption. UP Book’s uniqu
Read more